Dual Style Guides

  • brandintroduction
  • brandcolors
  • brandtypography
  • brandphotography
  • brandillustrations
  • introductioncoaching
  • colorscoaching
  • typographycoaching
  • photographycoaching
  • illustrationscoaching
GOAL

Create a brand that conveys the¬†two business arms while still being harmonious together: (1) the founder’s coaching business and (2) the larger Middlescence campaign.

TOOLS

Pages, Sketch

SKILLS

Information Architecture, Interface Design

METHODS

User Interviews, Personas, Sketching, Journey Mapping, Prototyping, Wireframing, Competitive Analysis, Mental Models, Concept Maps, Task Flows, Design Stories

ROLE

Product Designer

ASSETS

Middlescence Brand & Style Guide
Coaching Brand & Style Guide